{"id":454,"date":"2019-12-05T17:09:00","date_gmt":"2019-12-05T17:09:00","guid":{"rendered":"https:\/\/acticanew.webdev.is\/?p=454"},"modified":"2022-10-31T18:27:45","modified_gmt":"2022-10-31T18:27:45","slug":"leitarvelabestun-skiptir-miklu-mali","status":"publish","type":"post","link":"https:\/\/acticanew.webdev.is\/index.php\/2019\/12\/05\/leitarvelabestun-skiptir-miklu-mali\/","title":{"rendered":"Leitarv\u00e9labestun skiptir miklu m\u00e1li"},"content":{"rendered":"\t\t
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Leitarv\u00e9lar eru fyrir flestum vefs\u00ed\u00f0um ein st\u00e6rsta uppspretta umfer\u00f0ar. \u00dev\u00ed er mikilv\u00e6gt a\u00f0 sta\u00f0i\u00f0 s\u00e9 r\u00e9tt a\u00f0 leitarv\u00e9labestun. Vi\u00f0 hj\u00e1 Actica getum a\u00f0sto\u00f0a\u00f0 \u00feig.<\/strong><\/p>\n

Sjaldan er g\u00f3\u00f0 v\u00edsa of oft kve\u00f0in og v\u00edsan um mikilv\u00e6gi leitarv\u00e9la var ort fyrir ansi l\u00f6ngu s\u00ed\u00f0an en \u00fer\u00e1tt fyrir \u00fea\u00f0 eru enn m\u00f6rg fyrirt\u00e6ki og stofnanir sem eru \u00ed vandr\u00e6\u00f0um me\u00f0 leitarv\u00e9labestun.<\/p>\n

M\u00e1li\u00f0 er nefnilega a\u00f0 ekki er alltaf \u00feekking fyrir hendi innan fyrirt\u00e6kja e\u00f0a stofnana til \u00feess a\u00f0 taka \u00e1 \u00feessum m\u00e1lum, \u00fe\u00f3 a\u00f0 mikilv\u00e6g s\u00e9u. Hins vegar er h\u00e6ttan s\u00fa, a\u00f0 ef \u00feeim er ekki sinnt getur veri\u00f0 erfitt a\u00f0 n\u00e1 \u00feeim markmi\u00f0um sem lagt er upp me\u00f0 n\u00fdrri e\u00f0a endurn\u00fdja\u00f0ri vefs\u00ed\u00f0u.<\/p>\n

Hva\u00f0 er leitarv\u00e9labestun?<\/h2>\n

Leitarv\u00e9labestun<\/a> (e. SEO e\u00f0a Search Engine Optimization) er a\u00f0fer\u00f0afr\u00e6\u00f0i vi\u00f0 uppsetningu vefs\u00ed\u00f0na og efnis \u00e1 vefs\u00ed\u00f0um sem au\u00f0veldar leitarv\u00e9lum \u00e1 bor\u00f0 vi\u00f0 Google a\u00f0 skilja umfj\u00f6llunarefni hverrar s\u00ed\u00f0u fyrir sig.<\/p>\n

Leitarv\u00e9lar kallar eftir \u00e1kve\u00f0num uppl\u00fdsingum, t.d. l\u00fdsig\u00f6gnum (e. metadata), sem hj\u00e1lpar \u00feeim a\u00f0 birta vefs\u00ed\u00f0ur \u00ed leitarni\u00f0urst\u00f6\u00f0um.<\/p>\n

Hvers vegna skiptir leitarv\u00e9labestun m\u00e1li?<\/h2>\n

Me\u00f0 \u00fev\u00ed a\u00f0 leitarv\u00e9labesta vefs\u00ed\u00f0una \u00fe\u00edna \u00fe\u00e1 ertu a\u00f0 vinna \u00ed a\u00f0 f\u00e1 s\u00ed\u00f0una til a\u00f0 birtast sem ofarlegast \u00ed ni\u00f0urst\u00f6\u00f0um, enda skilar \u00fea\u00f0 s\u00e9r \u00ed meiri umfer\u00f0.<\/p>\n

En m\u00e1li\u00f0 er ekki bara a\u00f0 f\u00e1 meiri umfer\u00f0, heldur a\u00f0 f\u00e1 r\u00e9tta umfer\u00f0. \u00dea\u00f0 er l\u00edti\u00f0 m\u00e1l \u00ed dag a\u00f0 f\u00e1\u00a0meiri umfer\u00f0\u00a0notenda<\/a> um vefsv\u00e6\u00f0i, en \u00f6llu erfi\u00f0ara a\u00f0 f\u00e1 inn umfer\u00f0 notenda sem eru hugsanlegir vi\u00f0skiptavinir.<\/p>\n

Me\u00f0 leitarv\u00e9labestun er reynt a\u00f0 \u00fdta undir a\u00f0 leitarv\u00e9lar \u00e1 bor\u00f0 vi\u00f0 Google birti vefs\u00ed\u00f0una \u00fe\u00edna undir vi\u00f0eigandi leitum l\u00edklegra vi\u00f0skiptavina.<\/p>\n

Hva\u00f0a \u00fe\u00e6ttir skipta m\u00e1li \u00ed leitarv\u00e9labestun?<\/h2>\n

Helstu leitarv\u00e9lar, \u00e1 bor\u00f0 vi\u00f0 Google, uppf\u00e6ra reglu reiknil\u00edk\u00f6n og algr\u00edm s\u00edn, \u00feannig a\u00f0 \u00fea\u00f0 getur veri\u00f0 stundum veri\u00f0 erfitt a\u00f0 \u00e1tta sig hvar hafist skuli handa. \u00de\u00e1 eru \u00feetta oftast n\u00e6r ekki uppl\u00fdsingar sem \u00feessi fyrirt\u00e6ki gefa \u00fat.<\/p>\n

Stundum er \u00feannig au\u00f0velt a\u00f0 sj\u00e1 hva\u00f0a atri\u00f0i \u00fearf a\u00f0 laga, en \u00fe\u00f3 ekki alltaf. \u00deegar samkeppnin er h\u00f6r\u00f0 geta fj\u00f6lm\u00f6rg atri\u00f0i spila\u00f0 inn \u00ed og ekki alltaf au\u00f0velt a\u00f0 \u00e1tta sig \u00e1 hva\u00f0a \u00fe\u00e6ttir \u00fea\u00f0 eru sem r\u00e1\u00f0a \u00fev\u00ed a\u00f0 ein s\u00ed\u00f0a ra\u00f0ast ofar en \u00f6nnur.<\/p>\n

Nokkur atri\u00f0i til sem gott er a\u00f0 huga a\u00f0<\/h4>\n

\u00c1 undanf\u00f6rnum \u00e1rum hafa hins vegar leitarv\u00e9las\u00e9rfr\u00e6\u00f0ingar \u00ed gegnum pr\u00f3fanir komist a\u00f0 \u00fev\u00ed a\u00f0 eftirfarandi atri\u00f0i skipta miklu m\u00e1li, en \u00fe\u00f3 ber a\u00f0 taka fram a\u00f0 \u00feetta er \u00e1 engan h\u00e1tt t\u00e6mandi listi og \u00ed engri s\u00e9rstakri r\u00f6\u00f0:<\/p>\n

    \n
  • Vefsl\u00f3\u00f0ir<\/strong>
    Vefsl\u00f3\u00f0ir og samsetning \u00feeirra skiptir t\u00f6luver\u00f0u m\u00e1li. \u00deannig \u00feurfa vefsl\u00f3\u00f0ir a\u00f0 vera l\u00fdsandi fyrir efni vefs\u00ed\u00f0u sem og sta\u00f0setningu hennar \u00ed veftr\u00e9.<\/li>\n
  • Heiti<\/strong>
    Heiti vefs\u00ed\u00f0u, e\u00f0a titill, vegur einnig \u00ed leitarv\u00e9labestun og \u00fe\u00e1 s\u00e9rstaklega gagnvart \u00fev\u00ed leitaror\u00f0i sem veri\u00f0 er a\u00f0 vinna me\u00f0 hverju sinni. \u00deannig \u00fearf heiti a\u00f0 vera l\u00fdsandi fyrir efni s\u00ed\u00f0unnar.<\/li>\n
  • L\u00fdsig\u00f6gn<\/strong>
    L\u00fdsig\u00f6gn \u00feurfa einnig a\u00f0 vera l\u00fdsandi fyrir vefs\u00ed\u00f0u. \u00de\u00e1 er mikilv\u00e6gt a\u00f0 ganga \u00far skugga um a\u00f0 helstu leitaror\u00f0 komi fyrir \u00ed l\u00fdsig\u00f6gnunum.<\/li>\n
  • Uppsetning<\/strong> texta<\/strong>
    Eitt af \u00fev\u00ed sem leitarv\u00e9lar nota til a\u00f0 \u00e1tta sig \u00e1 textum, textatengslum og mikilv\u00e6gi efnis\u00fe\u00e1tta, er a\u00f0 sko\u00f0a hvernig textar eru settir upp, hvernig fyrirsagnir og a\u00f0rar leturbreytingar eru nota\u00f0ar.<\/li>\n
  • Hra\u00f0i vefs\u00ed\u00f0u<\/strong>
    Hra\u00f0i vefs\u00ed\u00f0na og \u00fe\u00e1 einkum hra\u00f0i sem sn\u00fdr a\u00f0 snjalls\u00edma\u00fatg\u00e1fum vefs\u00ed\u00f0na hefur \u00e1 undanf\u00f6rnum \u00e1rum hloti\u00f0 s\u00edfellt meiri vigt \u00ed leitarni\u00f0urst\u00f6\u00f0um. \u00dev\u00ed \u00fearf a\u00f0 hra\u00f0am\u00e6la vefs\u00ed\u00f0ur reglulega og gera \u00farb\u00e6tur \u00fear sem \u00feeirra er \u00fe\u00f6rf.<\/li>\n
  • Magn texta<\/strong>
    Leitarv\u00e9lar sko\u00f0a einnig magn texta og bera saman vi\u00f0 magn k\u00f3\u00f0a. Ef hlutfall efnis af heildark\u00f3\u00f0a s\u00ed\u00f0u fer undir \u00e1kve\u00f0in m\u00f6rk er h\u00e6tt vi\u00f0 a\u00f0 leitarv\u00e9lar f\u00e6ri vi\u00f0komandi s\u00ed\u00f0ur ne\u00f0ar \u00ed leitarni\u00f0urst\u00f6\u00f0um. \u00dev\u00ed \u00fearf a\u00f0 huga vel a\u00f0 \u00fev\u00ed a\u00f0 \u00e1 hverri s\u00ed\u00f0u s\u00e9 magn texta og magn k\u00f3\u00f0a \u00ed g\u00f3\u00f0u jafnv\u00e6gi.<\/li>\n
  • G\u00e6\u00f0i efnis<\/strong>
    Undanfarin \u00e1r hafa leitarv\u00e9lar or\u00f0i\u00f0 s\u00edfellt kl\u00e1rari \u00ed a\u00f0 meta g\u00e6\u00f0i efnis. Eins hversu vel efni m\u00e6tir \u00fe\u00f6rfum og fyrirspurnum notenda. \u00dev\u00ed \u00fearf a\u00f0 sko\u00f0a vel efni\u00f0 og framsetningu. \u00de\u00e1 er l\u00edka gott a\u00f0 meta \u00fea\u00f0 efni sem samkeppnisa\u00f0ilar eru a\u00f0 framlei\u00f0a. \u00deannig m\u00e1 sj\u00e1 hvar h\u00e6gt s\u00e9 a\u00f0 gera betrumb\u00e6tur og n\u00e1 forskoti.<\/li>\n<\/ul>\n

    A\u00f0 n\u00e1 forskoti<\/h2>\n

    \u00dea\u00f0 er eitt a\u00f0 sinna \u00feeim verkefnum sem tengjast leitarv\u00e9labestun og anna\u00f0 a\u00f0 n\u00e1 marka\u00f0slegu forskoti. Viltu vera \u00ed efstu s\u00e6tum \u00ed helstu leitaror\u00f0um sem tengjast starfsemi \u00feinni?<\/p>\n

    Forskotinu er a\u00f0eins h\u00e6gt a\u00f0 n\u00e1 ef unni\u00f0 er jafnt og \u00fe\u00e9tt \u00ed leitarv\u00e9labestun. \u00dea\u00f0 m\u00e6tti \u00feannig l\u00edkja leitarv\u00e9labestun vi\u00f0 mara\u00feonhlaup. Margir reima \u00e1 sig sprettsk\u00f3nna en sprengja sig \u00e1 fyrstu metrum. A\u00f0rir gefast upp eftir nokkra k\u00edl\u00f3metra.<\/p>\n

    A\u00f0eins \u00feeir sem eru tilb\u00fanir a\u00f0 hlaupa alla lei\u00f0 n\u00e1 forskotinu.<\/p>\n

    Vi\u00f0 getum a\u00f0sto\u00f0a\u00f0<\/h2>\n

    Vi\u00f0 hj\u00e1 Actica h\u00f6fum \u00e1ralanga reynslu af leitarv\u00e9labestun og eru rei\u00f0ub\u00fanir til a\u00f0 a\u00f0sto\u00f0a \u00feig a\u00f0 n\u00e1 forskoti.<\/p>\n

    Ekki hika vi\u00f0 a\u00f0 hafa samband. Vi\u00f0 hl\u00f6kkum til a\u00f0 heyra fr\u00e1 \u00fe\u00e9r.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Leitarv\u00e9lar eru fyrir flestum vefs\u00ed\u00f0um ein st\u00e6rsta uppspretta umfer\u00f0ar. \u00dev\u00ed er mikilv\u00e6gt a\u00f0 sta\u00f0i\u00f0 s\u00e9 r\u00e9tt a\u00f0 leitarv\u00e9labestun. Vi\u00f0 hj\u00e1 Actica getum a\u00f0sto\u00f0a\u00f0 \u00feig. Sjaldan er g\u00f3\u00f0 v\u00edsa of oft kve\u00f0in og v\u00edsan um mikilv\u00e6gi leitarv\u00e9la var ort fyrir ansi l\u00f6ngu s\u00ed\u00f0an en \u00fer\u00e1tt fyrir \u00fea\u00f0 eru enn m\u00f6rg fyrirt\u00e6ki og stofnanir sem eru \u00ed […]<\/p>\n","protected":false},"author":3,"featured_media":511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,1],"tags":[6,5],"class_list":["post-454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir-og-frodleikur","category-uncategorized","tag-e-commerce","tag-web"],"yoast_head":"\nLeitarv\u00e9labestun skiptir miklu m\u00e1li<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acticanew.webdev.is\/index.php\/2019\/12\/05\/leitarvelabestun-skiptir-miklu-mali\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leitarv\u00e9labestun skiptir miklu m\u00e1li\" \/>\n<meta property=\"og:description\" content=\"Leitarv\u00e9lar eru fyrir flestum vefs\u00ed\u00f0um ein st\u00e6rsta uppspretta umfer\u00f0ar. \u00dev\u00ed er mikilv\u00e6gt a\u00f0 sta\u00f0i\u00f0 s\u00e9 r\u00e9tt a\u00f0 leitarv\u00e9labestun. Vi\u00f0 hj\u00e1 Actica getum a\u00f0sto\u00f0a\u00f0 \u00feig. 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