{"id":86,"date":"2020-02-10T05:56:00","date_gmt":"2020-02-10T05:56:00","guid":{"rendered":"https:\/\/acticanew.webdev.is\/index.php\/2021\/07\/11\/the-best-choice-for-your-corporate-with-the-help-of-effective-team\/"},"modified":"2022-10-31T18:20:29","modified_gmt":"2022-10-31T18:20:29","slug":"markhopagreining-og-netid","status":"publish","type":"post","link":"https:\/\/acticanew.webdev.is\/index.php\/2020\/02\/10\/markhopagreining-og-netid\/","title":{"rendered":"Markh\u00f3pagreining og neti\u00f0"},"content":{"rendered":"\t\t
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L\u00edklega \u00fearf ekki a\u00f0 t\u00edunda mikilv\u00e6gi markh\u00f3pagreiningar fyrir marka\u00f0sf\u00f3lki. \u00c1 \u00fea\u00f0 jafnt vi\u00f0 um marka\u00f0ssetningu \u00e1 netinu sem og \u00ed hef\u00f0bundinni marka\u00f0ssetningu.\u00a0<\/strong><\/p>\n

Ein af fyrstu spurningunum sem vi\u00f0 spyrjum vi\u00f0skiptavini okkar er, hvort a\u00f0 \u00fea\u00f0 s\u00e9 til sta\u00f0ar markh\u00f3pagreining. Oft f\u00e1um vi\u00f0 sk\u00fdr og greinarg\u00f3\u00f0 sv\u00f6r, en stundum kemur fyrir a\u00f0 sl\u00edk greining s\u00e9 ekki fyrir hendi og a\u00f0 \u00fea\u00f0 \u00feurfi \u00fe\u00e1 a\u00f0 vinna hana.<\/p>\n

\u00cd stuttu m\u00e1li sagt, \u00fe\u00e1 gengur markh\u00f3pagreining \u00fat \u00e1 a\u00f0 bera kennsl \u00e1 hva\u00f0a \u00fe\u00e6ttir \u00fea\u00f0 eru sem einkenna \u00e1kve\u00f0na hluta markh\u00f3psins e\u00f0a markh\u00f3pinn \u00ed heild sinni. Me\u00f0 \u00fev\u00ed a\u00f0 hluta ni\u00f0ur markh\u00f3pinn og b\u00faa til svokalla\u00f0ar kaupendapers\u00f3nur \u00far hverjum hluta, \u00f6\u00f0lumst vi\u00f0 oft d\u00fdpri s\u00fdn \u00e1 fyrir hvern vi\u00f0 erum a\u00f0 marka\u00f0ssetja og \u00fatb\u00faa efni, hvort heldur sem er \u00e1 vefs\u00ed\u00f0um okkar e\u00f0a samf\u00e9lagsmi\u00f0lum.<\/p>\n

\u00deessi g\u00f6gn eru \u00ed raun l\u00edfsnau\u00f0synleg til a\u00f0 geta marka\u00f0ssett v\u00f6rur og \u00fej\u00f3nustu (og \u00ed raun m\u00e6tti spyrja hvort um marka\u00f0ssetningu s\u00e9 a\u00f0 r\u00e6\u00f0a, ef vi\u00f0 erum ekki a\u00f0 vinna \u00fat fr\u00e1 sl\u00edkum g\u00f6gnum, en \u00fea\u00f0 er kannski efni \u00ed a\u00f0ra umr\u00e6\u00f0u).<\/p>\n

Markh\u00f3pagreining<\/h2>\n

\u00deegar vi\u00f0 greinum markh\u00f3pinn \u00fe\u00e1 reynum vi\u00f0 a\u00f0 safna eins miklum og \u00edtarlegum g\u00f6gnum og vi\u00f0 m\u00f6gulega getum. Gott er a\u00f0 vita l\u00fd\u00f0fr\u00e6\u00f0ilegar uppl\u00fdsingar, s.s. aldur, kyn, b\u00fasetu og \u00feess h\u00e1ttar, en vi\u00f0 viljum vita meira. Vi\u00f0 \u00feurfum l\u00edka a\u00f0 vita hva\u00f0 sameinar h\u00f3pinn, t.d. \u00e1hugam\u00e1l, l\u00edfst\u00edll e\u00f0a menntun. A\u00f0 lokum \u00feurfum vi\u00f0 a\u00f0 vita, hvar og hvernig s\u00e9 h\u00e6gt a\u00f0 n\u00e1 til \u00feessa markh\u00f3ps.<\/p>\n

\u00dea\u00f0 er ekki alltaf au\u00f0velt a\u00f0 finna sv\u00f6r vi\u00f0 \u00f6llum \u00feessum spurningum. H\u00e9r eru nokkrar lei\u00f0ir til a\u00f0 rannsaka markh\u00f3pinn.<\/p>\n

Vefgreiningarg\u00f6gn<\/h3>\n

Vi\u00f0 getum fengi\u00f0 eitthva\u00f0 af g\u00f6gnum um notendur \u00ed gegnum Google Analytics e\u00f0a \u00f6nnur \u00e1l\u00edka greiningart\u00f3l. \u00dear getum vi\u00f0 fundi\u00f0 \u00fdmis l\u00fd\u00f0fr\u00e6\u00f0ileg g\u00f6gn, svo sem kyn og aldur sem og hva\u00f0an umfer\u00f0in er a\u00f0 koma. \u00de\u00e1 er h\u00e6gt a\u00f0 sj\u00e1 \u00ed Google Search Console hva\u00f0a leitaror\u00f0 notendur nota til a\u00f0 finna heimas\u00ed\u00f0una \u00fe\u00edna, sem getur veitt okkur inns\u00fdn \u00ed hva\u00f0a \u00fearfir varan uppfyllir hj\u00e1 \u00feeim. Einnig er au\u00f0velt a\u00f0 sj\u00e1 hva\u00f0a mi\u00f0la notendur nota til a\u00f0 finna vefs\u00ed\u00f0una \u00fe\u00edna. Allt eru \u00feetta \u00e1kaflega hj\u00e1lpleg g\u00f6gn vi\u00f0 greiningu \u00e1 markh\u00f3pum.<\/p>\n

Reynsla og \u00feekking innanh\u00fass<\/h3>\n

Ma\u00f0ur skyldi aldrei vanmeta reynslu og \u00feekkingu \u00feeirra sem starfa daglega vi\u00f0 a\u00f0sto\u00f0a vi\u00f0skiptavini. \u00dev\u00ed er gott a\u00f0 setjast ni\u00f0ur me\u00f0 \u00feeim sem eru \u00ed daglegum samskiptum vi\u00f0 vi\u00f0skiptavini og f\u00e1 uppl\u00fdsingar hj\u00e1 \u00feeim. \u00deau \u00feekkja hva\u00f0a spurningar brenna \u00ed brj\u00f3stum vi\u00f0skiptavina og \u00fea\u00f0 eru \u00f3metanlegar uppl\u00fdsingar.\u00a0<\/p>\n

G\u00f6gn af samf\u00e9lagsmi\u00f0lum<\/h3>\n

Greiningart\u00f3l samf\u00e9lagsmi\u00f0la \u00e1 bor\u00f0 vi\u00f0 Facebook eru afar \u00f6flug og \u00fea\u00f0 er h\u00e6gt a\u00f0 komast a\u00f0 ansi miklu um markh\u00f3pinn me\u00f0 \u00fev\u00ed a\u00f0 sko\u00f0a \u00feessi g\u00f6gn. \u00deannig er h\u00e6gt a\u00f0 fylgjast me\u00f0 \u00e1kve\u00f0num umr\u00e6\u00f0u\u00fer\u00e1\u00f0um, h\u00f3pum og spjallbor\u00f0um til a\u00f0 komast a\u00f0 \u00fev\u00ed hva\u00f0a spurningar eru ofarlega \u00ed huga hugsanlegra vi\u00f0skiptavina, sem og sko\u00f0a hvernig best s\u00e9 a\u00f0 n\u00e1lgast vi\u00f0komandi markh\u00f3pa.<\/p>\n

\u00cd raun m\u00e6tti segja a\u00f0 klisjan um mikilv\u00e6gi \u00feess a\u00f0 hlusta \u00e1 samf\u00e9lagsmi\u00f0lum hafi enn sama v\u00e6gi og \u00e1\u00f0ur.\u00a0<\/p>\n

Ranns\u00f3knir<\/h3>\n

\u00de\u00e1 er h\u00e6gt a\u00f0 leita til fyrirt\u00e6kja \u00e1 bor\u00f0 vi\u00f0 Capacent um markh\u00f3pagreiningar og g\u00f6gn \u00fear a\u00f0 l\u00fatandi, sem og a\u00f0 framkv\u00e6ma eigin ranns\u00f3knir, t.d. me\u00f0 \u00fev\u00ed a\u00f0 senda kannanir \u00fat \u00e1 n\u00faverandi vi\u00f0skiptavini e\u00f0a eiga vi\u00f0tal vi\u00f0 nokkra \u00fatvalda vi\u00f0skiptavini.<\/p>\n

A\u00f0 setja upp kaupendapers\u00f3nu<\/h2>\n

\u00deegar vi\u00f0 h\u00f6fum greint markh\u00f3pinn, er \u00e1g\u00e6tt a\u00f0 skipta honum ni\u00f0ur eftir \u00feeim \u00fe\u00e1ttum sem sameina \u00e1kve\u00f0na hluta hans. Fyrir hvern hluta \u00fatb\u00faum vi\u00f0 s\u00ed\u00f0an kaupendapers\u00f3nu.<\/p>\n

Gott er a\u00f0 hafa \u00ed huga, a\u00f0 til \u00feess a\u00f0 kaupendapers\u00f3nur ver\u00f0i a\u00f0 gagnlegu t\u00f3li er mikilv\u00e6gt a\u00f0 g\u00f6gnin sem safna\u00f0 hefur veri\u00f0 s\u00e9u sett \u00ed samhengi vi\u00f0 reynslu s\u00f6lu- og \u00fej\u00f3nustuf\u00f3lks og helst einnig vi\u00f0 reynslu vi\u00f0skiptavina.<\/p>\n

Eftirfarandi getur veri\u00f0 sni\u00f0ugt a\u00f0 setja ni\u00f0ur:<\/p>\n

    \n
  • Aldur<\/li>\n
  • Kyn<\/li>\n
  • B\u00faseta<\/li>\n
  • Tekjur<\/li>\n
  • Menntun<\/li>\n
  • Fj\u00f6lskyldust\u00e6r\u00f0<\/li>\n
  • \u00c1hugam\u00e1l<\/li>\n
  • Tenging vi\u00f0 v\u00f6ru\/\u00fej\u00f3nustu<\/li>\n
  • Hvernig getur vara\/\u00fej\u00f3nusta komi\u00f0 vi\u00f0komandi a\u00f0 gagni?<\/li>\n
  • Hvernig er best a\u00f0 n\u00e1 til vi\u00f0komandi?<\/li>\n
  • Lykilor\u00f0<\/li>\n<\/ul>\n

    Au\u00f0vita\u00f0 er \u00feessi listi ekki t\u00e6mandi og eins v\u00edst a\u00f0 ekki eiga alltaf \u00f6ll \u00feessi atri\u00f0i vi\u00f0. \u00de\u00e1 finnst okkur gott a\u00f0 gefa vi\u00f0komandi kaupendapers\u00f3nu nafn og setja jafnvel mynd vi\u00f0 \u00feessa \u00fatlistun, \u00feannig a\u00f0 au\u00f0veldara s\u00e9 a\u00f0 sj\u00e1 vi\u00f0komandi fyrir s\u00e9r.<\/p>\n

    \u00deessar uppl\u00fdsingar n\u00fdtum vi\u00f0 s\u00ed\u00f0an til \u00feess a\u00f0 \u00fatb\u00faa efni fyrir vefs\u00ed\u00f0ur og samf\u00e9lagsmi\u00f0la, sem og hj\u00e1lpar \u00feetta okkur a\u00f0 gera augl\u00fdsingar enn hnitmi\u00f0a\u00f0ri.<\/p>\n

    Markh\u00f3pagreining skiptir m\u00e1li<\/h2>\n

    Fyrir skemmstu unnum vi\u00f0 markh\u00f3pagreiningu fyrir vi\u00f0skiptavin. Vi\u00f0komandi haf\u00f0i \u00ed gegnum t\u00ed\u00f0ina n\u00e1\u00f0 \u00e1g\u00e6tum \u00e1rangri me\u00f0 \u00fev\u00ed a\u00f0 augl\u00fdsa n\u00e6r eing\u00f6ngu \u00ed gegnum samf\u00e9lagsmi\u00f0la en nokku\u00f0 haf\u00f0i dregi\u00f0 \u00far s\u00f6lum \u00ed gegnum \u00fe\u00e1 r\u00e1s, sem og kostna\u00f0urinn vi\u00f0 \u00fe\u00e6r augl\u00fdsingar \u00f3x hratt.<\/p>\n

    Eftir a\u00f0 vi\u00f0 h\u00f6f\u00f0um safna\u00f0 g\u00f6gnum og sett \u00feau \u00ed samhengi vi\u00f0 reynslu og \u00feekkingu starfsf\u00f3lks og vi\u00f0skiptavina, kom \u00ed lj\u00f3s a\u00f0 st\u00e6rsti og mikilv\u00e6gasti hluti vi\u00f0skiptavina var ekki jafn duglegur \u00e1 samf\u00e9lagsmi\u00f0lum og \u00e1\u00f0ur. Heg\u00f0un \u00feessa h\u00f3ps var a\u00f0 breytast, \u00feannig a\u00f0 \u00fe\u00f6rfin fyrir b\u00e6ttan s\u00fdnileika \u00e1 leitarv\u00e9lum, \u00ed \u00f6ppum og \u00e1 bloggum var meiri en \u00e1\u00f0ur. \u00deannig haf\u00f0i svari\u00f0 vi\u00f0 spurningunni: Hvernig er best a\u00f0 n\u00e1 \u00ed vi\u00f0komandi? breyst fr\u00e1 \u00fev\u00ed sem \u00e1\u00f0ur var.<\/p>\n

    Vi\u00f0 settum \u00fev\u00ed aukinn kraft \u00ed leitarv\u00e9labestun, skrifu\u00f0um fleiri blogg og b\u00e6ttum augl\u00fdsingar hj\u00e1 Google Ads, \u00e1samt \u00fev\u00ed a\u00f0 gera augl\u00fdsingarnar \u00e1 Facebook hnitmi\u00f0a\u00f0ri. \u00c1rangurinn l\u00e9t ekki \u00e1 s\u00e9r standa.<\/p>\n

    Vi\u00f0 getum hj\u00e1lpa\u00f0<\/h2>\n

    Vi\u00f0 erum bo\u00f0in og b\u00fain a\u00f0 hj\u00e1lpa \u00fe\u00e9r a\u00f0 n\u00e1 meiri \u00e1rangri \u00ed marka\u00f0ssetningu \u00e1 netinu. Haf\u00f0u endilega samband. Vi\u00f0 hl\u00f6kkum til a\u00f0 heyra fr\u00e1 \u00fe\u00e9r.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,1],"tags":[6,5],"class_list":["post-86","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir-og-frodleikur","category-uncategorized","tag-e-commerce","tag-web"],"yoast_head":"\nMarkh\u00f3pagreining og neti\u00f0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acticanew.webdev.is\/index.php\/2020\/02\/10\/markhopagreining-og-netid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markh\u00f3pagreining og neti\u00f0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acticanew.webdev.is\/index.php\/2020\/02\/10\/markhopagreining-og-netid\/\" \/>\n<meta property=\"og:site_name\" content=\"Actica marka\u00f0sr\u00e1\u00f0gj\u00f6f og s\u00f6lustj\u00f3rnun\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-10T05:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-31T18:20:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acticanew.webdev.is\/wp-content\/uploads\/2020\/02\/Markho\u0301pagreining-og-netid.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1220\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" 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