{"id":90,"date":"2020-01-20T08:43:00","date_gmt":"2020-01-20T08:43:00","guid":{"rendered":"https:\/\/acticanew.webdev.is\/index.php\/2021\/06\/29\/hardest-things-in-programming-with-the-help-of-effective-team\/"},"modified":"2022-10-31T18:21:09","modified_gmt":"2022-10-31T18:21:09","slug":"hardest-things-in-programming-with-the-help-of-effective-team","status":"publish","type":"post","link":"https:\/\/acticanew.webdev.is\/index.php\/2020\/01\/20\/hardest-things-in-programming-with-the-help-of-effective-team\/","title":{"rendered":"Vir\u00f0i leitarv\u00e9labestunar"},"content":{"rendered":"\t\t
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Hvert er vir\u00f0i leitarv\u00e9labestunar og hvernig er h\u00e6gt reikna \u00fea\u00f0 \u00fat? Hva\u00f0a vir\u00f0i skilar organic umfer\u00f0? Vi\u00f0 f\u00e1um oft vi\u00f0l\u00edka spurningar fr\u00e1 vi\u00f0skiptavinum okkar og h\u00e9r m\u00e1 finna sv\u00f6r vi\u00f0 \u00feeim.\u00a0<\/strong><\/p>\n

Oft \u00feegar \u00e9g r\u00e6\u00f0i vi\u00f0 vi\u00f0skiptavini um leitarv\u00e9labestun<\/span> horfa \u00feeir \u00e1 mig eins og \u00e9g s\u00e9 a\u00f0 \u00fatsk\u00fdra fyrir \u00feeim galdra e\u00f0a n\u00fdjustu kenningar \u00ed skammtafr\u00e6\u00f0i. \u00c9g skil \u00fea\u00f0 m\u00e6ta vel, enda getur leitarv\u00e9labestun<\/span> oft or\u00f0i\u00f0 b\u00fdsna t\u00e6knileg og erfitt a\u00f0 \u00fatsk\u00fdra hana \u00e1n \u00feess a\u00f0 nota miki\u00f0 af illskiljanlegum \u00ed\u00f0or\u00f0um.<\/p>\n

\u00de\u00e1 \u00fearf \u00e9g oft a\u00f0 staldra vi\u00f0 og minna mig \u00e1, a\u00f0 \u00fea\u00f0 hafa ekki allir s\u00f6mu \u00e1str\u00ed\u00f0u og \u00e9g fyrir \u00feessu. En \u00fea\u00f0 sem vi\u00f0skiptavinir vilja hins vegar vita, og hafa mikla \u00feekkingu \u00e1, er einkum tvennt:<\/p>\n

    \n
  1. Hversu miki\u00f0 mun leitarv\u00e9labestunin kosta?<\/li>\n
  2. Hverju mun h\u00fan skila \u00ed kr\u00f3num og aurum?<\/li>\n<\/ol>\n

    Leitarv\u00e9labestun<\/span> er \u00f3l\u00edkindat\u00f3l og \u00fea\u00f0 getur stundum veri\u00f0 erfitt a\u00f0 svara \u00feessum spurningum, s\u00e9rstaklega \u00fear sem oft er liti\u00f0 \u00e1 l\u00edfr\u00e6na e\u00f0a organic umfer\u00f0 sem fr\u00eda umfer\u00f0 e\u00f0a umfer\u00f0 sem ekkert kostar. Hvernig setur ma\u00f0ur vir\u00f0i \u00e1 eitthva\u00f0 sem hinga\u00f0 til hefur veri\u00f0 \u00e1liti\u00f0 ver\u00f0laust e\u00f0a fr\u00edtt?<\/p>\n

    En \u00feetta er ekki svona einfalt. \u00dea\u00f0 er ekki til neitt sem heitir \u00f3keypis umfer\u00f0, vi\u00f0 \u00feurfum alltaf a\u00f0 kosta einhverju til svo a\u00f0 notendur sj\u00e1i \u00e1st\u00e6\u00f0u til a\u00f0 heims\u00e6kja vefina okkar. En hvernig reiknum vi\u00f0 \u00fe\u00e1 \u00fat vir\u00f0i bestunarinnar og hverju h\u00fan getur skila\u00f0?<\/p>\n

    Vir\u00f0i l\u00edfr\u00e6nnar\/organic umfer\u00f0ar<\/h2>\n

    Til a\u00f0 \u00e1tta okkur \u00e1 n\u00faverandi st\u00f6\u00f0u er gott a\u00f0 byrja \u00e1 \u00fev\u00ed a\u00f0 reikna \u00fat me\u00f0alvir\u00f0i hverrar s\u00f6lur\u00e1sar eins og \u00fe\u00e6r eru n\u00fana. \u00dea\u00f0 er h\u00e6gt a\u00f0 gera me\u00f0 eftirfarandi form\u00falu:<\/p>\n

    Me\u00f0alvir\u00f0i hverrar heims\u00f3knar = Kauphlutfall s\u00f6lur\u00e1sar x Me\u00f0alvir\u00f0i kaupa<\/em><\/p>\n

    E\u00f0li m\u00e1lsins samkv\u00e6mt, ef \u00fe\u00fa ert ekki a\u00f0 reka vef \u00fear sem \u00fdmist kaup fara fram e\u00f0a vi\u00f0skiptavinir framkv\u00e6ma a\u00f0rar a\u00f0ger\u00f0ir sem skapa fyrirt\u00e6kinu m\u00e6lanlegt vir\u00f0i, \u00fe\u00e1 gengur erfi\u00f0lega a\u00f0 nota \u00feessa j\u00f6fnu.<\/p>\n

    Ef vi\u00f0 gefum okkur hins vegar a\u00f0 me\u00f0alvir\u00f0i kaupa s\u00e9 5.000 kr. og kauphlutfall l\u00edfr\u00e6nnar umfer\u00f0ar s\u00e9 1,15%, \u00fe\u00e1 er vir\u00f0i hverrar sl\u00edkrar heims\u00f3knar 57,5 kr. \u00de\u00e1 getur veri\u00f0 sni\u00f0ugt a\u00f0 sko\u00f0a me\u00f0alvir\u00f0i hverrar heims\u00f3knar \u00e1 helstu lendingars\u00ed\u00f0urnar.<\/p>\n

    \u00deetta er vissulega \u00e1kve\u00f0in einf\u00f6ldun \u00e1 \u00feessum \u00fatreikningi, eins og \u00feeir sem hafa gaman af \u00fev\u00ed a\u00f0 gr\u00faska \u00ed \u00feessu vita. Ef \u00fe\u00fa vilt virkilega grafa upp me\u00f0alvir\u00f0i hverrar heims\u00f3knar \u00fearftu a\u00f0 \u00fatiloka leitaror\u00f0 sem tengjast v\u00f6rumerkinu beint. \u00deannig f\u00e6r\u00f0u hreinni ni\u00f0urst\u00f6\u00f0u og \u00fe\u00e1 s\u00e9rstaklega ef \u00fe\u00fa sko\u00f0ar \u00feetta ni\u00f0ur \u00e1 hvert leitaror\u00f0 fyrir sig. Til \u00feess \u00fearftu a\u00f0 hafa a\u00f0gang a\u00f0 Google<\/span> Search Console.<\/p>\n

    A\u00f0 reikna \u00fat vir\u00f0i leitaror\u00f0a<\/h2>\n

    N\u00e6r allir sem sp\u00e1 \u00ed marka\u00f0sm\u00e1lum horfa til \u00feess a\u00f0 endurheimta vir\u00f0i \u00feess sem lagt er \u00ed marka\u00f0ssetningu. Margar mismunandi lei\u00f0ir eru til \u00feess a\u00f0 reikna ROI af marka\u00f0sa\u00f0ger\u00f0um, en leitarv\u00e9labestun<\/span> er j\u00fa ein af \u00feessum a\u00f0ger\u00f0um og \u00fev\u00ed \u00fearf h\u00fan a\u00f0 skila s\u00e9r aftur \u00ed kassann, ef svo m\u00e6tti a\u00f0 or\u00f0i komast.<\/p>\n

    Grundv\u00f6llur \u00feess a\u00f0 finna \u00fat vir\u00f0i leitarv\u00e9labestunar er leitaror\u00f0agreining, hvort heldur sem er greining \u00e1 \u00feeim or\u00f0um sem eru n\u00fa \u00feegar a\u00f0 skila umfer\u00f0 e\u00f0a \u00feeim or\u00f0um sem \u00e6tla\u00f0 er a\u00f0 skili umfer\u00f0 a\u00f0 lokinni bestun.<\/p>\n

    Leitaror\u00f0agreining hj\u00e1lpar okkur a\u00f0 \u00e1tta okkur \u00e1 st\u00e6r\u00f0 hvers leitaror\u00f0s sem og hversu mikil vinna er f\u00f3lgin \u00ed a\u00f0 n\u00e1 \u00feeim \u00e1rangri sem til er \u00e6tlast.<\/p>\n

    \u00dev\u00ed n\u00e6st notum vi\u00f0 eftirfarandi j\u00f6fnu:<\/p>\n

    \u00c1\u00e6tla\u00f0 m\u00e1na\u00f0arvir\u00f0i = Fj\u00f6ldi leita \u00ed m\u00e1nu\u00f0i x Smellihlutfall x Me\u00f0alvir\u00f0i hverrar heims\u00f3knar<\/em><\/p>\n

    Ef vi\u00f0 setjum leitaror\u00f0i\u00f0 sk\u00f3r, sem er me\u00f0 um 720 leitir \u00ed m\u00e1nu\u00f0i skv. Keywordtool.io, og reiknum me\u00f0 \u00fev\u00ed a\u00f0 vera \u00ed fyrsta s\u00e6ti (me\u00f0 r\u00e9tt um 35% smellihlutfall) \u00fe\u00e1 er umreikna\u00f0 vir\u00f0i \u00feess leitaror\u00f0s \u00ed hverjum m\u00e1nu\u00f0i 14.490 kr., \u00fe.e. notendur sem leita a\u00f0 sk\u00f3m \u00e1 Google munu l\u00edklega skila okkur um 15 \u00fe\u00fasund kr\u00f3num \u00ed m\u00e1nu\u00f0i \u00ed veltu.<\/p>\n

    Heildarvir\u00f0i leitarv\u00e9labestunar<\/h3>\n

    Til a\u00f0 f\u00e1 heildarvir\u00f0i leitarv\u00e9labestunar ver\u00f0um vi\u00f0 \u00fe\u00e1 a\u00f0 sko\u00f0a m\u00e1na\u00f0arvir\u00f0i hvers leitaror\u00f0s fyrir sig annars vegar og hins vegar margfalda \u00fea\u00f0 me\u00f0 \u00feeim fj\u00f6lda m\u00e1na\u00f0a sem \u00e1 vi\u00f0.<\/p>\n

    \u00deannig g\u00e6ti d\u00e6mi\u00f0 h\u00e9r a\u00f0 ofan \u00e1tt vi\u00f0 um 10 svipu\u00f0 or\u00f0, sem eru \u00fe\u00e1 samanlagt me\u00f0 m\u00e1na\u00f0arvir\u00f0i upp \u00e1 144.900 kr. Ef um v\u00e6ri a\u00f0 r\u00e6\u00f0a 12 m\u00e1na\u00f0a vinnu, v\u00e6ri vir\u00f0i \u00feeirra um 1.740.000 kr.<\/p>\n

    \u00deetta er vissulega einf\u00f6ldun, en gefur vonandi \u00e1kve\u00f0na mynd af \u00fev\u00ed hvernig er h\u00e6gt a\u00f0 reikna \u00fat vir\u00f0i leitarv\u00e9labestunar og hverju h\u00fan getur skila\u00f0. \u00dea\u00f0 koma vissulega fleiri \u00fe\u00e6ttir inn \u00ed \u00feetta, sem erfitt getur veri\u00f0 a\u00f0 sj\u00e1 fyrir, t.d. getur me\u00f0alvir\u00f0i hverrar heims\u00f3knar breyst hratt eftir \u00fev\u00ed sem fleiri notendur koma inn \u00e1 vefinn e\u00f0a me\u00f0alvir\u00f0i kaupa \u00fdmist h\u00e6kka\u00f0 e\u00f0a l\u00e6kka\u00f0.<\/p>\n

    \u00de\u00e1 getur veri\u00f0 mikill munur \u00e1 smellihlutfalli milli stuttra og langra leitarstrengja (e. short tail & long tail), sem hefur heilmikil \u00e1hrif \u00e1 ni\u00f0urst\u00f6\u00f0urnar.\u00a0<\/p>\n

    \u00dev\u00ed er gott a\u00f0 sko\u00f0a vir\u00f0i leitaror\u00f0a j\u00f6fnum h\u00f6ndum.<\/p>\n

    Vir\u00f0i leitarv\u00e9labestunar<\/h2>\n

    \u00deegar allt kemur alls, \u00fe\u00e1 er vir\u00f0i leitarv\u00e9labestunar og l\u00edfr\u00e6nnar umfer\u00f0ar s\u00edst ofmeti\u00f0. H\u00e9r er oft um a\u00f0 r\u00e6\u00f0a notendur \u00ed kauphuglei\u00f0ingum og \u00fear af lei\u00f0ir er l\u00edfr\u00e6na umfer\u00f0in oft s\u00fa s\u00f6lur\u00e1s sem stendur hva\u00f0 best undir s\u00e9r.\u00a0\u00deannig er fj\u00e1rfesting \u00ed leitarv\u00e9labestun<\/span> alltaf fj\u00e1rfesting til framt\u00ed\u00f0ar.<\/p>\n

    Leitarv\u00e9labestun<\/span> er hins vegar langhlaup, \u00ed raun mara\u00feon, en ekki spretthlaup, eins og kaup \u00e1 vefbor\u00f0um og augl\u00fdsingum \u00e1 leitarv\u00e9lum geta stundum veri\u00f0. \u00dea\u00f0 getur teki\u00f0 t\u00edma a\u00f0 n\u00e1 til\u00e6tlu\u00f0um \u00e1rangri, en hann skilar s\u00e9r undantekningal\u00edti\u00f0 til lengri t\u00edma liti\u00f0.<\/p>\n

    Ekki hika vi\u00f0 a\u00f0 hafa samband ef vi\u00f0 getum a\u00f0sto\u00f0a\u00f0 \u00feig vi\u00f0 a\u00f0 koma vefnum \u00fe\u00ednum \u00e1 korti\u00f0.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,1],"tags":[6,5],"class_list":["post-90","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir-og-frodleikur","category-uncategorized","tag-e-commerce","tag-web"],"yoast_head":"\nVir\u00f0i leitarv\u00e9labestunar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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