{"id":91,"date":"2020-01-16T08:43:00","date_gmt":"2020-01-16T08:43:00","guid":{"rendered":"https:\/\/acticanew.webdev.is\/index.php\/2021\/06\/29\/a-custom-website-or-a-website-created-to-analyse-marketplace\/"},"modified":"2022-10-31T18:22:44","modified_gmt":"2022-10-31T18:22:44","slug":"a-custom-website-or-a-website-created-to-analyse-marketplace","status":"publish","type":"post","link":"https:\/\/acticanew.webdev.is\/index.php\/2020\/01\/16\/a-custom-website-or-a-website-created-to-analyse-marketplace\/","title":{"rendered":"Hva\u00f0 er Growth Hacking"},"content":{"rendered":"\t\t
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Growth hacking e\u00f0a framfarami\u00f0u\u00f0 marka\u00f0ssetning er a\u00f0fer\u00f0arfr\u00e6\u00f0i sem heilmiki\u00f0 hefur veri\u00f0 r\u00e6tt um \u00e1 s\u00ed\u00f0ustu \u00e1rum. \u00deessi a\u00f0fer\u00f0arfr\u00e6\u00f0i gengur \u00fat \u00e1 \u00e1kve\u00f0na verkferla sem mi\u00f0a a\u00f0 \u00fev\u00ed a\u00f0 auka umfer\u00f0 og\/e\u00f0a s\u00f6lu \u00e1 vefs\u00ed\u00f0um og \u00ed vefverslunum.\u00a0<\/strong><\/p>\n

\u00c9g f\u00e6 nokku\u00f0 oft \u00fe\u00e1 spurningu \u00fat \u00e1 hva\u00f0 starf mitt gangi. Flestir skilja \u00fea\u00f0 m\u00e6ta vel \u00feegar \u00e9g segist a\u00f0sto\u00f0a fyrirt\u00e6ki<\/span> og \u00fej\u00f3nustua\u00f0ila vi\u00f0 marka\u00f0ssetningu \u00e1 netinu. Spyrja jafnvel hvort \u00fea\u00f0 sn\u00faist \u00ed raun ekki bara um a\u00f0 hanga \u00e1 netinu.<\/p>\n

Hins vegar kemur oft undarlegur svipur \u00e1 f\u00f3lk \u00feegar \u00e9g segist vinna eftir skipulag\u00f0ri a\u00f0fer\u00f0afr\u00e6\u00f0i, sem sn\u00fdr a\u00f0 \u00fev\u00ed a\u00f0 sty\u00f0ja vi\u00f0 v\u00f6xt og nota til \u00feess g\u00f6gn, m\u00e6lingar og \u00fdmsar pr\u00f3fanir. A\u00f0fer\u00f0afr\u00e6\u00f0i sem oft er k\u00f6llu\u00f0 \u00e1 ensku Growth Hacking. \u00deetta hefur veri\u00f0 \u00fe\u00fdtt sem framfarami\u00f0u\u00f0 marka\u00f0ssetning.<\/p>\n

Hva\u00f0 er Growth Hacking?<\/h2>\n

Growth hacking er a\u00f0fer\u00f0afr\u00e6\u00f0i vi\u00f0 a\u00f0 \u00fdta undir v\u00f6xt hj\u00e1 sprota- og sm\u00e6rri fyrirt\u00e6kjum<\/span>, \u00feannig a\u00f0 \u00feau geti sta\u00f0i\u00f0 undir s\u00e9r. A\u00f0fer\u00f0afr\u00e6\u00f0in gengur \u00fat \u00e1 a\u00f0 hagn\u00fdta \u00fdmis vefgreiningarg\u00f6gn og g\u00f6gn \u00far pr\u00f3funum til a\u00f0 a\u00f0laga og betrumb\u00e6ta b\u00e6\u00f0i vefs\u00ed\u00f0u, v\u00f6rur og \u00fej\u00f3nustu, eins hratt og unnt er.<\/p>\n

\u00cd raun m\u00e6tti skipta ferlinu \u00ed fj\u00f3ra megin\u00fe\u00e6tti; \u00f6flun gagna og \u00f6\u00f0last skilning, tilg\u00e1tur, forgangsr\u00f6\u00f0un tilg\u00e1tna og pr\u00f3fanir. Ferli\u00f0 er \u00feannig \u00ed hring og er endurteki\u00f0 aftur og aftur, til a\u00f0 n\u00e1 fram sem bestum \u00e1rangri.<\/p>\n

\"\"<\/p>\n

\u00d6flun gagna og \u00f6\u00f0last skilning<\/h3>\n

G\u00f6gn leika lykilhlutverk \u00ed \u00feessari a\u00f0fer\u00f0afr\u00e6\u00f0i. Vi\u00f0 \u00feurfum a\u00f0 hafa a\u00f0gang a\u00f0 vefgreiningarg\u00f6gnum, g\u00f6gnum um notendaheg\u00f0un og svo m\u00e6tti lengi telja. \u00dea\u00f0 er h\u00e6gt a\u00f0 nota \u00fdmis t\u00f3l \u00feess a\u00f0 safna \u00feessum g\u00f6gnum, allt fr\u00e1 Google<\/span> Analytics og vefgreiningart\u00f3lum samf\u00e9lagsmi\u00f0la til hvers kyns A\/B pr\u00f3fana t\u00f3la og jafnvel spurningat\u00f3la \u00e1 bor\u00f0 vi\u00f0 Survey Monkey<\/a>.<\/p>\n

G\u00f6gnin ein og s\u00e9r eru \u00fe\u00f3 ekki n\u00f3g. \u00dev\u00ed vi\u00f0 \u00feurfum a\u00f0 setja g\u00f6gnin \u00ed samhengi vi\u00f0 \u00fea\u00f0 sem vi\u00f0 erum a\u00f0 gera og ekki a\u00f0 gera. \u00deannig \u00f6\u00f0lumst vi\u00f0 skilning \u00e1 g\u00f6gnunum, sem gerir okkur kleift a\u00f0 fara \u00ed n\u00e6sta skref.<\/p>\n

Tilg\u00e1tur settar fram<\/h3>\n

Tilg\u00e1tur eru settar fram og \u00fe\u00e6r r\u00f6kstuddar me\u00f0 v\u00edsun \u00ed annars vegar g\u00f6gnin, og hins vegar markmi\u00f0 marka\u00f0ssetningar. G\u00f6gnin lei\u00f0a okkur \u00feannig \u00e1fram og skilningur okkar \u00e1 \u00feeim kallar fram tilg\u00e1tur um hva\u00f0 kunni a\u00f0 lei\u00f0a til betri \u00e1rangurs, t.d. meiri umfer\u00f0ar e\u00f0a aukinnar s\u00f6lu.<\/p>\n

Forgangsr\u00f6\u00f0un tilg\u00e1tna<\/h3>\n

Tilg\u00e1tur geta veri\u00f0 af \u00f6llum toga, allt fr\u00e1 \u00fev\u00ed a\u00f0 nota fleiri myndir \u00e1 samf\u00e9lagsmi\u00f0lum til \u00feess a\u00f0 breyta um lit \u00e1 a\u00f0ger\u00f0arhn\u00f6ppum \u00e1 vefs\u00ed\u00f0u og enn til algj\u00f6rrar endurh\u00f6nnunar \u00e1 tilteknum s\u00ed\u00f0um.<\/p>\n

Vi\u00f0 \u00feurfum a\u00f0 forgangsra\u00f0a \u00feessum tilg\u00e1tum og tekur forgangsr\u00f6\u00f0unin mi\u00f0 af markmi\u00f0um marka\u00f0ssetningarinnar. \u00deannig g\u00e6ti aukin myndanotkun \u00e1 samf\u00e9lagsmi\u00f0lum stu\u00f0la\u00f0 a\u00f0 b\u00e6ttri upplifun notenda af v\u00f6rumerki \u00e1 me\u00f0an litabreyting \u00e1 a\u00f0ger\u00f0ahn\u00f6ppum g\u00e6ti haft \u00e1hrif \u00e1 notendaheg\u00f0un \u00e1 vefs\u00ed\u00f0u.\u00a0<\/p>\n

Markmi\u00f0in st\u00fdra \u00fev\u00ed hvert v\u00e6gi hverrar tilg\u00e1tu s\u00e9 og \u00feannig \u00ed hva\u00f0a r\u00f6\u00f0 \u00fe\u00e6r eru pr\u00f3fa\u00f0ar, e\u00f0a, ef marka\u00f0sf\u00e9 er af skornum skammti, \u00ed hva\u00f0a pr\u00f3fanir s\u00e9 r\u00e1\u00f0ist.<\/p>\n

Pr\u00f3fanir<\/h3>\n

N\u00e6st eru tilg\u00e1tur pr\u00f3fa\u00f0ar. Yfirleitt er stu\u00f0st vi\u00f0 einhvers konar A\/B pr\u00f3f, en h\u00e9rlendis getur sm\u00e6\u00f0 marka\u00f0arins hreinlega komi\u00f0 \u00ed veg fyrir a\u00f0 sl\u00edk pr\u00f3f s\u00e9u f\u00fdsileg, enda til a\u00f0 f\u00e1 sk\u00fdr og g\u00f3\u00f0 g\u00f6gn \u00far \u00fev\u00ed \u00feyrftu \u00feau a\u00f0 standa ansi lengi.<\/p>\n

\u00dea\u00f0 \u00fearf \u00fev\u00ed \u00edgrunda vandlega hvers kyns pr\u00f3fanir s\u00e9u ger\u00f0ar, sem og a\u00f0 skilgreina fyrirfram hva\u00f0 s\u00e9 vi\u00f0unandi \u00e1rangur. \u00de\u00e1 er afar mikilv\u00e6gt a\u00f0 g\u00e6ta a\u00f0 \u00fev\u00ed a\u00f0 safna eins miklu g\u00f6gnum og unnt er \u00e1 me\u00f0an pr\u00f3funum stendur.<\/p>\n

Hverju skilar \u00feetta?<\/h2>\n

Growth Hacking er fyrst og fremst lei\u00f0 til a\u00f0 n\u00e1 \u00ed vi\u00f0skiptavini og auka veltu.\u00a0<\/p>\n

\u00dea\u00f0 \u00fe\u00fd\u00f0ir hins vegar a\u00f0 vi\u00f0 \u00feurfum a\u00f0 geta sko\u00f0a\u00f0 og meti\u00f0 hverja a\u00f0ger\u00f0 \u00fat fr\u00e1 \u00fev\u00ed hvar vi\u00f0skiptavinurinn er staddur \u00ed kaupferlinu. Margir sem starfa vi\u00f0 \u00feetta nota svokalla\u00f0a sj\u00f3r\u00e6ningatrekt, e\u00f0a AARRR trektina.<\/p>\n

Me\u00f0 \u00fev\u00ed a\u00f0 sty\u00f0jast vi\u00f0 hana eigum vi\u00f0 l\u00edka au\u00f0veldar me\u00f0 a\u00f0 koma auga \u00e1 hva\u00f0a r\u00e1sir virka best hverju sinni, til a\u00f0 sty\u00f0ja vi\u00f0 \u00fe\u00e6r a\u00f0ger\u00f0ir sem vi\u00f0 viljum gr\u00edpa til.<\/p>\n

\"\" Acquistion<\/h3>\n

Hvernig n\u00e1um vi\u00f0 til tilvonandi vi\u00f0skiptavina? Hva\u00f0a lei\u00f0ir e\u00f0a r\u00e1sir erum vi\u00f0 a\u00f0 nota? \u00deessi hluti trektarinnar sn\u00fdr af leitarv\u00e9labestun<\/span>, samf\u00e9lagsmi\u00f0lun, markp\u00f3sti, augl\u00fdsingar \u00ed hef\u00f0bundnum mi\u00f0lum og svo m\u00e6tti lengi telja.\u00a0<\/p>\n

Activation<\/h3>\n

Hvernig f\u00e1um vi\u00f0 tilvonandi vi\u00f0skiptavini til a\u00f0 kynna s\u00e9r v\u00f6ru e\u00f0a jafnvel pr\u00f3fa hana? H\u00e9r skiptir m\u00e1li a\u00f0 sko\u00f0a heimas\u00ed\u00f0u, lendingars\u00ed\u00f0ur og v\u00f6rus\u00ed\u00f0ur, a\u00f0 \u00f3gleymdri v\u00f6runni sj\u00e1lfri.<\/p>\n

Retention<\/h3>\n

Hvernig vi\u00f0h\u00f6ldum vi\u00f0 \u00e1huga tilvonandi vi\u00f0skiptavina? H\u00e6gt er a\u00f0 nota t\u00f6lvup\u00f3st<\/span>, svo sem sj\u00e1lfvirkan p\u00f3st, hvers kyns t\u00edmastilltar a\u00f0ger\u00f0ir eins og sprettiglugga, bloggf\u00e6rslur o.s.frv.<\/p>\n

Revenue<\/h3>\n

Hversu margir tilvonandi vi\u00f0skiptavinir ur\u00f0u a\u00f0 vi\u00f0skiptavinum? Gott er a\u00f0 notast vi\u00f0 remarketing augl\u00fdsingar h\u00e9r, \u00fe\u00e1 mi\u00f0a\u00f0ar a\u00f0 \u00feeim notendum sem enn hafa ekki or\u00f0i\u00f0 a\u00f0 vi\u00f0skiptavinum, hvers kyns lead generation o.s.frv.<\/p>\n

Referral<\/h3>\n

Hversu margir vi\u00f0skiptavina okkar hafa m\u00e6lt me\u00f0 v\u00f6ru okkar e\u00f0a a\u00f0sto\u00f0a\u00f0 a\u00f0ra vi\u00f0 a\u00f0 kaupa hana? H\u00e9r er h\u00e6gt a\u00f0 notast vi\u00f0 leiki og keppnir, t\u00f6lvup\u00f3sti<\/span> e\u00f0a widgets sem au\u00f0velda vi\u00f0skiptavinum a\u00f0 m\u00e6la me\u00f0 v\u00f6ru og \u00fej\u00f3nustu.<\/p>\n

Marka\u00f0sfr\u00e6\u00f0i er grunnurinn<\/h2>\n

Marka\u00f0sfr\u00e6\u00f0i er grunnurinn a\u00f0 growth hacking og \u00ed raun v\u00e6ri ekki h\u00e6gt a\u00f0 vinna \u00fat fr\u00e1 \u00feessari a\u00f0fer\u00f0afr\u00e6\u00f0i ef ekki er b\u00fai\u00f0 a\u00f0 vinna \u00e1kve\u00f0na grunnvinnu. \u00deannig \u00fearf a\u00f0 vera lj\u00f3st hver markmi\u00f0 marka\u00f0ssetningarinnar eru og hver markh\u00f3purinn er hverju sinni.<\/p>\n

Markmi\u00f0in \u00feurfa a\u00f0 vera s\u00e9rt\u00e6k, m\u00e6lanleg, vi\u00f0eigandi, t\u00edmasett og \u00fea\u00f0 ver\u00f0ur a\u00f0 vera h\u00e6gt a\u00f0 n\u00e1 \u00feeim. Markh\u00f3purinn \u00fearf a\u00f0 vera \u00feekktur, sem og pers\u00f3nueiginleikar hvers hluta.\u00a0<\/p>\n

Ef ekki hefur veri\u00f0 fari\u00f0 \u00ed \u00feessa vinnu, er n\u00e6r \u00f3hugsandi a\u00f0 n\u00e1 til\u00e6tlu\u00f0um \u00e1rangri \u00ed Growth Hacking, eins og annarri marka\u00f0ssetningu.<\/p>\n

Haf\u00f0u samband<\/h2>\n

Ekki hika vi\u00f0 a\u00f0 hafa samband ef \u00fe\u00fa vilt a\u00f0sto\u00f0 vi\u00f0 marka\u00f0ssetningu \u00e1 netinu. Vi\u00f0 erum bo\u00f0in og b\u00fain til a\u00f0 a\u00f0sto\u00f0a \u00feig.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Growth hacking e\u00f0a framfarami\u00f0u\u00f0 marka\u00f0ssetning er a\u00f0fer\u00f0arfr\u00e6\u00f0i sem heilmiki\u00f0 hefur veri\u00f0 r\u00e6tt um \u00e1 s\u00ed\u00f0ustu \u00e1rum. \u00deessi a\u00f0fer\u00f0arfr\u00e6\u00f0i gengur \u00fat \u00e1 \u00e1kve\u00f0na verkferla sem mi\u00f0a a\u00f0 \u00fev\u00ed a\u00f0 auka umfer\u00f0 og\/e\u00f0a s\u00f6lu \u00e1 vefs\u00ed\u00f0um og \u00ed vefverslunum.  \u00c9g f\u00e6 nokku\u00f0 oft \u00fe\u00e1 spurningu \u00fat \u00e1 hva\u00f0 starf mitt gangi. Flestir skilja \u00fea\u00f0 m\u00e6ta vel \u00feegar […]<\/p>\n","protected":false},"author":3,"featured_media":505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,1],"tags":[6,5],"class_list":["post-91","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir-og-frodleikur","category-uncategorized","tag-e-commerce","tag-web"],"yoast_head":"\nHva\u00f0 er Growth Hacking - Actica marka\u00f0sr\u00e1\u00f0gj\u00f6f og s\u00f6lustj\u00f3rnun<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acticanew.webdev.is\/index.php\/2020\/01\/16\/a-custom-website-or-a-website-created-to-analyse-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hva\u00f0 er Growth Hacking - Actica marka\u00f0sr\u00e1\u00f0gj\u00f6f og s\u00f6lustj\u00f3rnun\" \/>\n<meta property=\"og:description\" content=\"Growth hacking e\u00f0a framfarami\u00f0u\u00f0 marka\u00f0ssetning er a\u00f0fer\u00f0arfr\u00e6\u00f0i sem heilmiki\u00f0 hefur veri\u00f0 r\u00e6tt um \u00e1 s\u00ed\u00f0ustu \u00e1rum. \u00deessi a\u00f0fer\u00f0arfr\u00e6\u00f0i gengur \u00fat \u00e1 \u00e1kve\u00f0na verkferla sem mi\u00f0a a\u00f0 \u00fev\u00ed a\u00f0 auka umfer\u00f0 og\/e\u00f0a s\u00f6lu \u00e1 vefs\u00ed\u00f0um og \u00ed vefverslunum.  \u00c9g f\u00e6 nokku\u00f0 oft \u00fe\u00e1 spurningu \u00fat \u00e1 hva\u00f0 starf mitt gangi. 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