{"id":92,"date":"2020-01-06T08:41:00","date_gmt":"2020-01-06T08:41:00","guid":{"rendered":"https:\/\/acticanew.webdev.is\/index.php\/2021\/06\/29\/plan-your-business-with-the-help-of-effective-team\/"},"modified":"2022-10-31T18:24:14","modified_gmt":"2022-10-31T18:24:14","slug":"throun-i-leitarvelabestun-a-nyju-ari","status":"publish","type":"post","link":"https:\/\/acticanew.webdev.is\/index.php\/2020\/01\/06\/throun-i-leitarvelabestun-a-nyju-ari\/","title":{"rendered":"\u00der\u00f3un \u00ed leitarv\u00e9labestun \u00e1 n\u00fdju \u00e1ri"},"content":{"rendered":"\t\t
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\u00der\u00f3un \u00ed leitarv\u00e9labestun<\/span> hefur veri\u00f0 nokku\u00f0 \u00f6r og m\u00e1 b\u00faast vi\u00f0 a\u00f0 \u00fea\u00f0 haldi \u00e1fram \u00e1 n\u00fdju \u00e1ri. Breytingar sem hafa \u00feegar komi\u00f0 fram munu \u00e1fram \u00fer\u00f3ast en erfi\u00f0ara er a\u00f0 sp\u00e1 fyrir um hva\u00f0a n\u00fdjungar munu koma fram. H\u00e9r eru nokkur atri\u00f0i sem munu \u00fer\u00f3ast \u00e1fram og gott er a\u00f0 hafa \u00e1 bakvi\u00f0 eyra\u00f0 \u00feegar unni\u00f0 er a\u00f0 leitarv\u00e9labestun<\/span>.\u00a0<\/strong><\/p>\n

Google<\/span> er a\u00f0 taka miklum breytingum. Fyrirt\u00e6ki\u00f0 hefur veri\u00f0 a\u00f0 \u00fer\u00f3a og \u00fatf\u00e6ra leitarni\u00f0urst\u00f6\u00f0ur s\u00ednar jafnt og \u00fe\u00e9tt, \u00feannig a\u00f0 notendur finni \u00ed sem flestum tilfellum vi\u00f0eigandi ni\u00f0urst\u00f6\u00f0u e\u00f0a sv\u00f6r \u00ed leitum s\u00ednum. Sm\u00e1tt og sm\u00e1tt hafa \u00feannig ni\u00f0urst\u00f6\u00f0urnar innihaldi\u00f0 s\u00edfellt meiri og betri uppl\u00fdsingar, \u00feannig a\u00f0 notendur \u00feurfa \u00ed raun ekki alltaf a\u00f0 smella \u00e1 einhverja leitarni\u00f0urst\u00f6\u00f0u og lesa langan texta \u00ed leit a\u00f0 svari.<\/p>\n

\u00cd raun er Google<\/span> a\u00f0 gera sl\u00edkt hi\u00f0 sama og margir samf\u00e9lagsmi\u00f0lar hafa unni\u00f0 a\u00f0 \u00e1 undanf\u00f6rnum \u00e1rum, \u00fe.e. a\u00f0 b\u00faa til sv\u00e6\u00f0i \u00fear sem notendur \u00feurfa \u00ed raun aldrei a\u00f0 fara \u00fat af e\u00f0a svokalla\u00f0a afgirta gar\u00f0a (e. walled gardens).<\/p>\n

\u00deetta er bers\u00fdnilegt \u00feegar sko\u00f0u\u00f0 er \u00fer\u00f3un heildar smellihlutfalls \u00ed gegnum snjallt\u00e6ki. \u00dea\u00f0 er ekki tilviljun a\u00f0 \u00fea\u00f0 hefur l\u00e6kka\u00f0 skarpt \u00e1 undanf\u00f6rnum \u00e1rum og er hlutfall l\u00edfr\u00e6nna smella komi\u00f0 undir 30% \u00ed Bandar\u00edkjunum. \u00deetta er nokku\u00f0 sem vi\u00f0, sem b\u00faum til efni og viljum f\u00e1 sem mesta umfer\u00f0 \u00ed gegnum leitarv\u00e9lar, \u00feurfum a\u00f0 hafa \u00ed huga.<\/p>\n

\"\u00der\u00f3un
Mynd fengin af fourweekmba.com<\/figcaption><\/figure>\n

Vi\u00f0 \u00feurfum \u00fev\u00ed a\u00f0 endurhugsa efnisger\u00f0ina og vinna hana \u00fat fr\u00e1 \u00feessu, \u00feannig a\u00f0 okkur takist a\u00f0 f\u00e1 notandann annars vegar til a\u00f0 smella \u00e1 leitarni\u00f0urst\u00f6\u00f0una okkar, og hins vegar a\u00f0 notandinn umbreytist \u00ed vi\u00f0skiptavin.<\/p>\n

Hvernig er best a\u00f0 standa a\u00f0 \u00fev\u00ed?<\/p>\n

H\u00e9r eru nokkur atri\u00f0i sem gott er a\u00f0 hafa \u00ed huga er var\u00f0a leitarv\u00e9labestun<\/span> \u00e1 n\u00fdju \u00e1ri.<\/p>\n

Bestun \u00fat fr\u00e1 tilgangi leitar notanda<\/h2>\n

Ok, \u00feetta er kannski frekar \u00f3\u00fej\u00e1l og s\u00e9rkennileg fyrirs\u00f6gn. Hvernig vitum vi\u00f0 tilgang leitar notanda? Vi\u00f0 vitum hann \u00ed raun ekki, en Google<\/span> er or\u00f0i\u00f0 b\u00fdsna kl\u00f3kt \u00ed a\u00f0 \u00e1tta sig \u00e1 honum. \u00dea\u00f0 sem vi\u00f0 getum hins vegar gert er, a\u00f0 tryggja a\u00f0 Google<\/span> skilji efni\u00f0 okkar fr\u00e1 A til \u00d6.<\/p>\n

Til a\u00f0 byrja me\u00f0 \u00feurfum vi\u00f0 a\u00f0 vita fyrir hvern efni\u00f0 er. \u00deannig skiptir m\u00e1li a\u00f0 \u00feekkja vel markh\u00f3pinn og vinna \u00fat fr\u00e1 honum. \u00dea\u00f0 getur veri\u00f0 gott, eins og kennt er \u00ed marka\u00f0sfr\u00e6\u00f0i, a\u00f0 \u00fatb\u00faa og gera greiningu \u00e1 hverjir eru helstu pers\u00f3nueiginleikar markh\u00f3psins (e. marketing persona<\/a>). Vi\u00f0 \u00feurfum j\u00fa a\u00f0 skilja fyrir hvern efni\u00f0 er \u00e6tla\u00f0, sem og hva\u00f0a tilgangi \u00fea\u00f0 \u00fej\u00f3nar.<\/p>\n

\u00de\u00e1 er l\u00edka mikilv\u00e6gt a\u00f0 tryggja a\u00f0 undirliggjandi gagnaskr\u00e1ning (sj\u00e1 ne\u00f0ar), t.d. Schema og Entity skr\u00e1ningar, s\u00e9u eins \u00edtarlegar og vera m\u00e1.\u00a0<\/p>\n

Raddst\u00fdr\u00f0ar leitir<\/h2>\n

\u00de\u00f3 a\u00f0 raddst\u00fdr\u00f0ar leitir s\u00e9u kannski ekki or\u00f0nar mj\u00f6g fyrirfer\u00f0amiklar \u00e1 \u00edslensku, \u00fe\u00e1 \u00feurfa \u00feau fyrirt\u00e6ki<\/span> og stofnanir sem mi\u00f0a \u00e1 erlenda (og \u00fe\u00e1 s\u00e9rstaklega enskum\u00e6landi) marka\u00f0i a\u00f0 gefa g\u00f3\u00f0an gaum a\u00f0 \u00feeim. Notkun raddst\u00fdringar \u00ed snjallt\u00e6kjum er a\u00f0 aukast og er b\u00fdsna miki\u00f0 notu\u00f0 me\u00f0al notenda yngri en 50 \u00e1ra.<\/p>\n

\"\u00der\u00f3un
Yngri markh\u00f3par nota raddst\u00fdr\u00f0a t\u00e6kni miki\u00f0. Sj\u00e1 ranns\u00f3kn PWC h\u00e9r: https:\/\/www.pwc.com\/us\/en\/advisory-services\/publications\/consumer-intelligence-series\/pwc-voice-assistants.pdf<\/figcaption><\/figure>\n

Raddst\u00fdr\u00f0ar leitir eru a\u00f0 miklu leyti langar leitarfyrirspurnir (e. long tail search queries). Til a\u00f0 svara \u00feeim fyrirspurnum \u00feurfum vi\u00f0 a\u00f0 tryggja a\u00f0 Google<\/span> Assistant eigi au\u00f0velt me\u00f0 a\u00f0 skilja efni\u00f0 okkar. \u00deannig er mikilv\u00e6gt a\u00f0 \u00fatb\u00faa efni \u00fear sem einfalt er a\u00f0 finna sv\u00f6r, svo sem FAQ (og merkja \u00fea\u00f0 r\u00e9tt \u00ed markup-inu).<\/p>\n

\u00de\u00e1 er l\u00edka sni\u00f0ugt a\u00f0 tryggja a\u00f0 fyrirt\u00e6ki\u00f0 \u00feitt s\u00e9 s\u00fdnilegt og vel \u00fatf\u00e6rt \u00e1 Google My Business<\/a>. \u00dear er gott a\u00f0 vinna \u00fat fr\u00e1 \u00fev\u00ed a\u00f0 f\u00e1 notendur \u00fdmist til a\u00f0 hringja e\u00f0a senda skilabo\u00f0.<\/p>\n

Google Discover<\/h2>\n

Google<\/span> Discover er t\u00e6kni sem au\u00f0veldar notendum a\u00f0 finna gott efni\u00a0\u00e1n \u00feess a\u00f0 leita!<\/strong> \u00deannig er h\u00e9r \u00ed raun um a\u00f0 r\u00e6\u00f0a leitir \u00e1n leitaror\u00f0a. Google<\/span> finnur \u00feannig efni sem gervigreindin telur henta vi\u00f0komandi notanda og birtir vi\u00f0komandi.<\/p>\n

Vi\u00f0 erum a\u00f0 sj\u00e1 vaxandi notkun \u00e1 \u00feessu og m\u00e1 b\u00faast vi\u00f0 a\u00f0 h\u00fan muni enn aukast.<\/p>\n

\"\"
Mynd fengin \u00far Google Search Console sem s\u00fdnir smelli og birtingar \u00ed gegnum Google Discover.<\/figcaption><\/figure>\n

Til a\u00f0 n\u00e1 \u00e1rangri h\u00e9r, \u00fearf gagnaskr\u00e1ningin (sj\u00e1 ne\u00f0ar) a\u00f0 vera vel \u00far gar\u00f0i ger\u00f0. \u00de\u00e1 er einnig mj\u00f6g gott a\u00f0 stilla upp AMP s\u00ed\u00f0um sem og a\u00f0 vera me\u00f0 myndir \u00ed g\u00f3\u00f0ri upplausn.<\/p>\n

\u00dea\u00f0 er au\u00f0velt a\u00f0 fylgjast me\u00f0 hvernig vefurinn birtist \u00ed Google Discover \u00ed Google Webmaster Tools<\/a>.\u00a0<\/p>\n

Gagnaskr\u00e1ning<\/h2>\n

Schema og Structured data er ekki a\u00f0eins hugsa\u00f0 til a\u00f0 \u00feess a\u00f0 komast inn \u00ed Featured snippet e\u00f0a \u00f6nnur Rich Results, heldur er \u00feetta t\u00f3l nau\u00f0synlegt leitarv\u00e9lum til a\u00f0 skilja efni s\u00ed\u00f0unnar \u00feinnar sem og hvernig \u00fea\u00f0 efni tengist \u00f6\u00f0ru efni \u00e1 netinu.<\/p>\n

Me\u00f0 \u00fev\u00ed a\u00f0 tryggja a\u00f0 \u00f6ll gagnaskr\u00e1ning (s.s. schema og entity skr\u00e1ningar) s\u00e9 r\u00e9tt unnin m\u00e1 oft n\u00e1 virkilega g\u00f3\u00f0um \u00e1rangri og f\u00e1 meiri umfer\u00f0 \u00ed gegnum leitarv\u00e9lar. Vi\u00f0 h\u00f6fum unni\u00f0 a\u00f0 \u00feessu jafnt og \u00fe\u00e9tt me\u00f0 m\u00f6rgum af okkar vi\u00f0skiptavinum og s\u00e9\u00f0 virkilega g\u00f3\u00f0an \u00e1rangur.<\/p>\n

\u00cd kj\u00f6lfar sl\u00edkrar skr\u00e1ningar er mikilv\u00e6gt a\u00f0 fylgjast vel me\u00f0 umfer\u00f0inni \u00ed vefgreiningart\u00f3lum, eins og Google Analytics<\/a>, og gera lagf\u00e6ringar \u00fear sem \u00feeirra er \u00fe\u00f6rf.\u00a0<\/p>\n

\"\u00der\u00f3un
Gagnaskr\u00e1ning hj\u00e1 vi\u00f0komandi vi\u00f0skiptavini var uppf\u00e6r\u00f0 og betrumb\u00e6tt \u00ed okt\u00f3ber.<\/figcaption><\/figure>\n

Hra\u00f0i vefs\u00ed\u00f0u<\/h2>\n

Google<\/span> leggur s\u00edfellt meiri \u00e1herslu \u00e1 a\u00f0 hra\u00f0i upphle\u00f0slu \u00e1 vefs\u00ed\u00f0um s\u00e9 g\u00f3\u00f0ur. \u00deannig gaf fyrirt\u00e6ki\u00f0 \u00fat sumari\u00f0 2018 a\u00f0 hra\u00f0i myndi spila s\u00edfellt st\u00e6rra hlutverk \u00ed r\u00f6\u00f0un leitarni\u00f0ursta\u00f0na og mun s\u00fa \u00fer\u00f3un halda \u00e1fram \u00e1 \u00feessu \u00e1ri.<\/p>\n

\u00dea\u00f0 er \u00fev\u00ed mikilv\u00e6gt a\u00f0 vi\u00f0 n\u00fdtum okkur t\u00f3l \u00e1 bor\u00f0 vi\u00f0 Page Speed Insights<\/a> fr\u00e1 Google<\/span> e\u00f0a GTMetrix<\/a> til a\u00f0 \u00e1tta okkur \u00e1, hva\u00f0a \u00fe\u00e6ttir vefs\u00ed\u00f0unnar okkar eru a\u00f0 h\u00e6gja \u00e1. Google<\/span> mi\u00f0ar vi\u00f0 a\u00f0 notendur s\u00e9u a\u00f0 heims\u00e6kja s\u00ed\u00f0una \u00ed gegnum 3G net \u00ed s\u00edma og ef s\u00ed\u00f0an \u00fe\u00edn er lengi a\u00f0 hla\u00f0ast upp, er h\u00e6ttan alltaf s\u00fa a\u00f0 Google<\/span> ra\u00f0i henni ne\u00f0ar.<\/p>\n

\u00deannig kynnti Google<\/span> \u00e1 s\u00ed\u00f0asta \u00e1ri n\u00fdjar hra\u00f0ask\u00fdrslur \u00ed Google<\/span> Search Console, sem s\u00fdnir kannski enn frekar hversu mikla \u00e1herslu fyrirt\u00e6ki\u00f0 leggur \u00e1 \u00feetta.<\/p>\n

Samantekt<\/h2>\n

\u00cd stuttu m\u00e1li sagt, \u00fe\u00e1 gildir vissulega enn mantran: “Content is king” en \u00ed dag \u00feurfum vi\u00f0 a\u00f0 b\u00e6ta vi\u00f0 hana klausu um tilgang og samhengi. \u00deannig m\u00e6tti kannski uppf\u00e6ra m\u00f6ntruna og segja: “Content is king but context is kingdom.”<\/p>\n

Enn er mikilv\u00e6gt a\u00f0 \u00fatb\u00faa gott efni, en ekki s\u00ed\u00f0ur mikilv\u00e6gt a\u00f0 tryggja a\u00f0 efni\u00f0 s\u00e9 \u00ed g\u00f3\u00f0u samhengi vi\u00f0 leit og tilgang leitar notandans. \u00deannig f\u00e1um vi\u00f0 ekki bara meiri umfer\u00f0, heldur r\u00e9tta umfer\u00f0. Til a\u00f0 svo megi ver\u00f0a, \u00fearf a\u00f0 tryggja a\u00f0 gagnaskr\u00e1ningin s\u00e9 r\u00e9tt unnin.<\/p>\n

\u00de\u00e1 hefur ekkert dregi\u00f0 \u00far mikilv\u00e6gi hra\u00f0a \u00e1 upphle\u00f0slu vefs\u00ed\u00f0u fr\u00e1 fyrra \u00e1ri og \u00e6tti a\u00f0 vera forgangsverkefni allra vefstj\u00f3ra.<\/p>\n

Vi\u00f0 getum a\u00f0sto\u00f0a\u00f0<\/h2>\n

Ekki hika vi\u00f0 a\u00f0 hafa samband ef \u00fea\u00f0 er eitthva\u00f0 sem vi\u00f0 getum a\u00f0sto\u00f0a\u00f0 \u00feig vi\u00f0 leitarv\u00e9labestun<\/span>.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00der\u00f3un \u00ed leitarv\u00e9labestun hefur veri\u00f0 nokku\u00f0 \u00f6r og m\u00e1 b\u00faast vi\u00f0 a\u00f0 \u00fea\u00f0 haldi \u00e1fram \u00e1 n\u00fdju \u00e1ri. Breytingar sem hafa \u00feegar komi\u00f0 fram munu \u00e1fram \u00fer\u00f3ast en erfi\u00f0ara er a\u00f0 sp\u00e1 fyrir um hva\u00f0a n\u00fdjungar munu koma fram. H\u00e9r eru nokkur atri\u00f0i sem munu \u00fer\u00f3ast \u00e1fram og gott er a\u00f0 hafa \u00e1 bakvi\u00f0 eyra\u00f0 […]<\/p>\n","protected":false},"author":3,"featured_media":507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,1],"tags":[6,5],"class_list":["post-92","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir-og-frodleikur","category-uncategorized","tag-e-commerce","tag-web"],"yoast_head":"\n\u00der\u00f3un leitarv\u00e9labestunar \u00e1 n\u00fdju \u00e1ri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acticanew.webdev.is\/index.php\/2020\/01\/06\/throun-i-leitarvelabestun-a-nyju-ari\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00der\u00f3un leitarv\u00e9labestunar \u00e1 n\u00fdju \u00e1ri\" \/>\n<meta property=\"og:description\" content=\"\u00der\u00f3un \u00ed leitarv\u00e9labestun hefur veri\u00f0 nokku\u00f0 \u00f6r og m\u00e1 b\u00faast vi\u00f0 a\u00f0 \u00fea\u00f0 haldi \u00e1fram \u00e1 n\u00fdju \u00e1ri. Breytingar sem hafa \u00feegar komi\u00f0 fram munu \u00e1fram \u00fer\u00f3ast en erfi\u00f0ara er a\u00f0 sp\u00e1 fyrir um hva\u00f0a n\u00fdjungar munu koma fram. H\u00e9r eru nokkur atri\u00f0i sem munu \u00fer\u00f3ast \u00e1fram og gott er a\u00f0 hafa \u00e1 bakvi\u00f0 eyra\u00f0 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acticanew.webdev.is\/index.php\/2020\/01\/06\/throun-i-leitarvelabestun-a-nyju-ari\/\" \/>\n<meta property=\"og:site_name\" content=\"Actica marka\u00f0sr\u00e1\u00f0gj\u00f6f og s\u00f6lustj\u00f3rnun\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-06T08:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-31T18:24:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acticanew.webdev.is\/wp-content\/uploads\/2020\/01\/THro\u0301un-i\u0301-leitarve\u0301labestun-a\u0301-ny\u0301ju-a\u0301ri.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1220\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"larus\" \/>\n<meta name=\"twitter:card\" 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